Responsibilities

• Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement.
• Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs.
• Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play
• Partner with Product to enhance visibility, UX, merchandizing and cross-platform utility.
• Develop tiered, segmented, and personalized FanCash strategies that reward high-value behaviors.
• Oversee forecasting and reinvestment efficiency in partnership with Finance.
• Lead performance measurement across issuance, redemption, retention lift, and incremental LTV.
• Build and lead a high-performing team with strong operational governance around loyalty planning and execution.

Requirements

• 7 plus years leading loyalty, rewards, or value proposition strategy within Sports Betting, iGaming, or a scaled digital ecosystem; demonstrated ownership of programs with meaningful P&L impact.
• Proven architect of loyalty economics - deep expertise in liability management, reinvestment strategy, and measurable incremental ROI.
• Expert-level understanding of the US sports calendar and betting behaviors, with the ability to translate sport-specific dynamics into differentiated value propositions.
• Track record of materially improving retention, cross-sell, and LTV in a seasonal, event-driven business - with clear examples of driving step-change performance.
• Highly analytical and commercially rigorous; comfortable debating hold impact, reinvestment rates, and payback windows with Finance and executive leadership.
• Influential cross-functional leader who raises the bar on strategy, execution, and accountability.
• Thrives in high-velocity environments where performance standards are high and outcomes matter.
• Experience building loyalty propositions that extend beyond a single product and create value across a broader digital ecosystem.

Benefits

• This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
• Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.
• We’ll also give you $700 to set up your home office!
• For information about our benefits, please visit https://benefitsatfanatics.com