Director, Loyalty Programs

Boston, MA (Hybrid)

$180K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the loyalty program’s growth engine by stewarding P&L ownership, cross-functional execution, and a data-informed, AI-enabled feature lifecycle to drive membership growth and top-line profitability.

  • Own the loyalty P&L and segment growth, coordinating merchandising, tech, and creative to optimize retention and value.
  • Lead end-to-end lifecycle and analytics, turning customer insights into rapid, high-impact features and strategies with AI-enabled experimentation.
  • Collaborate with engineering and analytics teams to prioritize bets that lift profit and Loyalty NPS while developing the team and mentoring the broader Marketing group.

Job Description

Responsibilities

  • Drive the Loyalty Strategy P&L
  • Take full P&L ownership of a key segment that generates a significant percentage of company
  • Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.
  • Mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and retention.
  • Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech—including AI—to build superior customer
  • Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth without letting perfection hinder progess.
  • Serve as the internal expert on our top-tier customer
  • Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.
  • Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.
  • Lead and develop a direct and indirect team, creating an empowered environment where associates achieve their full potential.
  • Serve as a mentor within the broader Marketing team, leading with kindness and a focus on collective success
  • Partner with Merchandising, Product, and Technology leadership to ensure loyalty objectives are integrated into the broader corporate
  • Synthesize complex analysis into clear, compelling narratives for the executive team and senior stakeholders.
  • Experience and Background Needed :

Requirements

  • Strategic Thinker: Proven ability to plan on a 12-month+ horizon while maintaining an action-oriented, test-and-learn
  • Proven People Leader: You have a track record of leading high-performing teams and developing people to achieve their full potential.
  • Analytical Mindset: Strong analytical acumen and innate You are able to define complex problem scope and steer prioritization with technical and advanced analytics partners.
  • BA/BS in a quantitative field (Marketing, Economics, Mathematics, ). MBA preferred.
  • 8-10+ years in marketing or program management in a high-growth, entrepreneurial setting. Prior P&L ownership of a consumer-facing program. Preferred: Retail or e-commerce experience, loyalty program experience.

Benefits

  • Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need.
  • Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance.
  • Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
RUE GILT GROUPE logo

RUE GILT GROUPE

3.0 Glassdoor

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

Founded in 2007
Boston, Massachusetts, USA
645 employees (182 in marketing)
52% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
26.1%
Direct
57.5%
Referral
6.7%
Social
8.3%
Paid
1.3%

Headcount Trend

Current headcount: ~645

Marketing Team

Marketing Team Size
99 (15% of company)
Median Career Experience
10 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$280M
Last Raise
$280M
Corporate Round, 6 years ago

Funding History

  • Oct 2019
    Corporate Round • $280M