Director, Loyalty Program Enrollments

Atlanta, GA (Hybrid)

$138K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive global enrollment strategy and end-to-end program delivery for IHG One Rewards across hotel, digital, and partner channels.

  • Own the end-to-end enrollment ecosystem across hotel, digital, sales, and emerging channels
  • Must-have: 8–10+ years in loyalty, marketing, or hospitality operations
  • Standout: Executive-level communication and cross-functional leadership across geographies

Job Description

Responsibilities

  • Own and lead the end-to-end enrollment ecosystem across hotel, digital, sales, and emerging channels
  • Drive sustainable growth in new member enrollments while protecting program integrity and member quality
  • Define the global enrollment roadmap, balancing near-term performance with long-term capability building
  • Lead, develop, and set direction for the Program Enrollment team, including direct reports and stakeholders
  • Establish clear governance, decision rights, and operating cadence across stakeholders
  • Act as senior point of escalation and decision-maker for enrollment-related topics
  • Define global enrollment strategy aligned to IHG One Rewards growth, commercial priorities, and regional needs
  • Own the portfolio of enrollment programs, incentives, and overlays across hotel, digital, sales, and partner channels
  • Identify and incubate new enrollment opportunities, channels, and experiences; challenge legacy approaches and test-and-learn rapidly
  • Own enrollment performance across channels, including volume, efficiency, quality, and cost effectiveness

Requirements

  • Bachelor’s degree required; advanced degree preferred
  • 8–10+ years experience in loyalty, commercial strategy, marketing, digital, or hospitality operations
  • Proven ability to lead complex, cross-functional programs at scale
  • Strong strategic thinking paired with operational rigor and execution discipline
  • Executive-level communication, influence, and storytelling skills
  • Comfort operating in ambiguity and driving clarity for teams
  • Travel - minimal
  • Location - Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.

Benefits

  • This role is also eligible for bonus pay.
  • We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees.
IHG logo

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017
Kerem Maharal, Haifa District, ISR
89 employees (1 in marketing)

Traffic Signals

Monthly Visitors
379
Traffic Source Mix
Search
32.3%
Direct
42.6%
Referral
16.7%
Social
6.3%
Paid
1.7%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
1 (1% of company)
Median Career Experience
18 years
Median Tenure
36.6 years
Marketing Roles Posted (Last 30 Days)
3