Responsibilities

• Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
• Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
• Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
• Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
• Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
• Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
• Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
• Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
• Influence media planning and allocation to maximize regional impact and return on investment
• Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders

Requirements

• BS/BA in Marketing or related field
• 7+ years of experience in Marketing or Field Marketing
• QSR, retail, or franchise experience strongly preferred
• Strong experience in local marketing, media, and activation strategy
• Proven ability to drive business results at a regional or market level
• Experience working cross-functionally with Operations and marketing disciplines
• Strong analytical and data interpretation skills
• Excellent communication, influencing, and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced, ambiguous environment
• Willingness to travel (up to ~40%)

Benefits

• FLAVOR PERKS: Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room