Responsibilities

• Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities.
• Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives.
• Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth.
• Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy.
• Lead A/B and multivariate testing to optimize campaign performance and validate decision-making.
• Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue.
• Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration.
• Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role.
• Proven track record of driving measurable business results through CRM strategies and execution at scale.
• Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development.
• Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms.
• Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies.
• Demonstrated ability to partner across functions to align marketing with revenue impact.
• Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy.
• Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously.
• Excellent communication skills, with the ability to translate data and insights into actionable strategies.
• Remote candidates will be required to travel to our Charlotte, NC HQ 1x month in order to build the team and collaborate with the rest of the Home cohort.

Preferred

• Bonus points if experience with Iterable

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.