Responsibilities

• Lifecycle Marketing Strategy & Leadership
• Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey.
• Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue).
• Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed.
• Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning.
• Data-Driven Personalization & Optimization
• Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns.
• Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders.
• Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge.
• Cross-Functional Leadership & Collaboration

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience).
• 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns.
• Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices.
• Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies.
• Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams.
• Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels.
• Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution.

Benefits

• Medical, Dental, and Vision plans
• Company-paid Long-Term Disability
• 401(k) with Company Match
• Paid Time Off
• Free Halo gear + Product Testing Opportunities
• Work remotely from anywhere in the U.S.
• Be part of a mission-driven, dog-loving team