Responsibilities

• Own and evolve the comprehensive lifecycle acquisition strategy for FOX One, from prospect, winback, onboarding through subscriber activation.
• Define and own the acquisition/winback roadmap, prioritizing initiatives based on projected business impact and experimenting to drive more subscriber acquisition
• Develop advanced audience segmentation strategies based on behavioral signals, acquisition source, content affinity, engagement, and propensity to convert.
• Design personalized acquisition and activation journeys that guide prospects through subscription, onboarding, and early product adoption.
• Lead CRM campaigns supporting prospect nurture, free trial conversion, paid subscription acquisition, and subscriber winback.
• Partner with Product to optimize onboarding experiences and accelerate completion of key High Value Actions (HVAs) during the first 90 days.
• Own lifecycle communications supporting third-party partners, including bundles, standalone offerings and future partner initiatives.
• Manage transactional communications supporting acquisition, including purchase confirmations, account setup, welcome journeys, billing notifications, and subscription renewals.
• Lead A/B and multivariate testing initiatives to optimize audience targeting, messaging, timing, creative, offers, and conversion performance.
• Quantify incremental lift across acquisition, activation, and conversion by partnering with Analytics to establish measurement frameworks and attribution models.

Requirements

• Bachelor's Degree in Business, Marketing, or related field.
• 10+ years of experience in lifecycle marketing, CRM, acquisition strategy, or growth marketing within subscription, streaming, or direct-to-consumer environments.
• Proven track record of driving measurable improvements in subscriber acquisition, activation, conversion, and customer lifetime value.
• Deep expertise in acquisition funnels, lifecycle orchestration, segmentation, personalization, and experimentation frameworks.
• Strong analytical acumen and experience working with tools such as Braze, Amplitude, Adobe Analytics, GA4, or equivalent platforms.
• Experience partnering closely with Product, Data, and CRM Operations teams to optimize onboarding, activation, and lifecycle automation.
• Demonstrated success developing prospect nurture programs, onboarding experiences, transactional communications, and partner lifecycle strategies.
• Strong cross-functional leadership, executive communication, and stakeholder management skills.
• Experience in streaming, media, entertainment, or subscription businesses preferred.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

Preferred

• Experience in streaming, media, entertainment, or subscription businesses preferred.

Benefits

• annual discretionary bonus
• medical/dental/vision
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents