Director, Licensing – Brand & Product Management

New York City, NY (Hybrid)

$125K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own client relationships and drive licensing programs end-to-end, from onboarding to quarterly business reviews, with a focus on strategy, brand alignment, and cross-functional execution.

  • Own client relationships and onboard new brands with a clear strategy and quarterly goals.
  • Drive licensing program design including phase priorities, brand fit, category architecture, and product direction.
  • Lead cross-functional team collaboration and governance with VP, BD, and Brand Managers to hit portfolio objectives.

Job Description

Responsibilities
  • Serve as the senior relationship holder for clients, in partnership with the VP and with support from your team
  • Co-develop the licensing strategy for each client — phase 1 category priorities, stretch categories, program roadmap — in partnership with your Business Development counterpart, leading on brand fit, category architecture, and product direction, and present jointly to the VPs for approval
  • Oversee onboarding of new clients, developing a deep understanding of their brand, needs, and objectives
  • Ensure Brand Managers execute against each client's strategy, setting quarterly goals for product pitches and licensee growth efforts
  • Establish and run a QBR cadence for each brand with internal leadership and clients
  • Identify program challenges and proactively bring innovative solutions to the VP of Brand & Product
  • Partner with the Licensing & Earthbound Business Development team on new business proposals, budget planning, and financial forecasting
  • Support trade show strategy and attend key meetings with senior client and licensee partners
  • Manage, mentor, and develop a team of Brand Managers, Product Managers, and Product Associates, including onboarding and ongoing feedback
  • Model cross-functional collaboration, communication, empowerment, and inclusion across the team and with leadership
  • Identify opportunities for process improvements within the team
  • Develop solutions that enhance team productivity and program effectiveness
Earthbound logo

Earthbound

Earthbound Brands is a global licensing, product design, and creative agency. For over 25 years, we’ve partnered with leading retailers and world-renowned brands to expand their reach through strategic brand extensions, innovative product design and development, and trend-forward creative services. By connecting iconic brands with best-in-class partners, we help them evolve, expand, and grow on a global scale. For more information, visit www.earthboundbrands.com.

Founded in 2000
New York, New York, USA
187 employees (40 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Monthly Google Ads Budget
$39.1K
Traffic Source Mix
Search
16.4%
Direct
51.9%
Referral
19.4%
Social
11.1%
Paid
1.1%

Headcount Trend

Current headcount: ~187

Marketing Team

Marketing Team Size
9 (5% of company)