Director, Integrated Marketing West at The Coca-Cola Company | Irvine, CA | $169K/yr – $200K/yr

The Coca-Cola Company

Director, Integrated Marketing West

Irvine, CA (On-site)

$169K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own regional activation and cross‑functional collaboration to translate sponsorships and assets into integrated marketing programs that drive trial, loyalty, and profitable volume, while safeguarding rights and brand standards.

Regional activation strategy: Activate The Coca‑Cola Company System to meet Brands, Bottlers, Channel, Customer and Assets Partners’ needs and maximize profit and volume.
Asset and sponsorship execution: Lead custom marketing communication and assets activation plans across marketing assets & sponsorships, e‑marketing, local advertising, promotions, etc., on time and within budget.
Sponsorship leverage and asset planning: Extract maximum value from contracts by creating asset plans (packaging, POS, PR, fan engagement, experiential, B2B, social/digital/mobile) and steward asset inventory (tickets, team trips) per policy.
Franchise collaboration: Partner with Franchise Leadership on market‑specific opportunities using assets.
Agency briefs and activation governance: Develop briefs for agencies/suppliers to drive concepts and effective regional marketing execution (drive trial, loyalty).
Rights & brand protection: Act as SME to protect rights, trademarks and investments across POS, packaging, coupons while serving customers and assets.
Budget stewardship
Relationship management

Job Description

Regional activation strategy: Activate The Coca‑Cola Company System to meet Brands, Bottlers, Channel, Customer and Assets Partners’ needs and maximize profit and volume.
Asset and sponsorship execution: Lead custom marketing communication and assets activation plans across marketing assets & sponsorships, e‑marketing, local advertising, promotions, etc., on time and within budget.
Sponsorship leverage and asset planning: Extract maximum value from contracts by creating asset plans (packaging, POS, PR, fan engagement, experiential, B2B, social/digital/mobile) and steward asset inventory (tickets, team trips) per policy.
Franchise collaboration: Partner with Franchise Leadership on market‑specific opportunities using assets.
Agency briefs and activation governance: Develop briefs for agencies/suppliers to drive concepts and effective regional marketing execution (drive trial, loyalty).
Rights & brand protection: Act as SME to protect rights, trademarks and investments across POS, packaging, coupons while serving customers and assets.
Budget stewardship
Relationship management

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval