Director, Integrated Marketing

USA (Remote)

$163K/yr – $211K/yrDirector/Executive8+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale integrated marketing across demand gen and lifecycle for a SaaS/subscription business, aligning multi-channel programs to pipeline and expansion goals, and driving data-informed optimization.

  • Leadership: Build and coach a team of Integrated Marketing Managers owning demand gen and lifecycle programs.
  • Strategy & Execution: Define end-to-end campaigns across digital, email, events, and automation with KPI-driven optimization.
  • Cross-functional Alignment: Partner with Sales, CS, PMM, and Revenue to tie programs to pipeline, retention, and ARR.

Job Description

Responsibilities

  • Lead, coach, and develop a team of Integrated Marketing Managers supporting both demand generation and customer lifecycle marketing
  • Define and drive integrated marketing strategies that span the full funnel—from new business acquisition through customer retention and expansion
  • Partner closely with Sales, Customer Success, Product Marketing, and Revenue teams to align marketing initiatives with pipeline and growth goals
  • Oversee the planning and execution of multi-channel campaigns, including digital, email, events, and marketing automation
  • Ensure strong alignment and continuity across demand generation and lifecycle programs to deliver a seamless customer experience
  • Guide the use of segmentation, customer insights, and performance data to inform strategy and optimize campaign effectiveness
  • Establish clear KPIs and performance metrics; monitor results and continuously refine programs to improve pipeline, engagement, and revenue impact
  • Drive a culture of testing, learning, and continuous improvement across the team
  • Support prioritization, resource planning, and execution to ensure the team delivers against business objectives

Requirements

  • Bachelor’s degree or equivalent combination of education and experience
  • 8+ years of relevant experience, including experience in a SaaS or subscription-based business model, with at least 2+ years in a formal people management role
  • 8+ years developing and running integrated marketing campaigns in a SaaS or subscription-based environment, with experience supporting both new business acquisition and customer expansion
  • Proven experience leading integrated marketing within a SaaS or subscription-based business
  • Fluency and skill in developing data-driven campaign plans, with the ability to measure expected outcomes and adapt based on performance
  • Strong strategic thinking skills coupled with the ability to focus intensively on excellent operational execution
  • Fluency and skill with social media
  • Excellent communication skills, both long form and short
  • Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure

Benefits

  • SPS Commerce offers a comprehensive benefits package designed to support employees’ health, well-being, and financial security. Benefits are country-specific and aligned with local laws and market practices.
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SPS Commerce

4.1 Glassdoor

SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. We support data-driven partnerships with innovative cloud technology, customer-obsessed service, and accessible experts so our customers can focus on what they do best. To date, more than 50,000 subscribing customers in retail, distribution, grocery, and e-commerce have chosen SPS as their retail network. SPS has achieved 99 consecutive quarters of revenue growth and is headquartered in Minneapolis. For additional information, contact SPS at 866-245-8100 or visit www.spscommerce.com.

Founded in 2001
Minneapolis, Minnesota, USA
3.1K employees (107 in marketing)
91% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$141.3K
Traffic Source Mix
Search
15.3%
Direct
78.8%
Referral
5.2%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)

Funding

Total Funding
$50.5M
Last Raise
$7.5M
Series Unknown, 19 years ago

Funding History

  • May 2007
    Venture Round • $7.5M
  • May 2003
    Venture Round • $18M
  • Nov 2002
    Venture Round

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