Responsibilities

Lead end-to-end execution of integrated marketing campaigns across verticals (home improvement, healthcare, automotive, retail, etc.) Ensure consistency in messaging across web, sales materials, PR, events, and outbound efforts Translate high-level strategy into actionable plans with clear deliverables and timelines Develop a deep understanding of Skeps’ key verticals and tailor messaging accordingly Apply knowledge of consumer financing models (prime, near-prime, non-prime, BNPL, co-branded credit) to create credible, compelling positioning Partner with sales and product to align messaging with real-world merchant and lender needs Build, edit, and deploy marketing assets (presentations, one-pagers, web content, campaign materials) Support website updates, content rollout, and campaign launches Work directly in tools (e.g., HubSpot, CMS, presentation tools) to bring initiatives to life Act as a key partner to sales leadership to support enterprise pipeline development

Requirements

7–10+ years of experience in integrated marketing, growth, or GTM roles Strong background in financial services, fintech, or consumer lending ecosystems Deep familiarity with concepts like credit tiers (prime to non-prime), waterfall vs. multi-lender environments, BNPL, and co-branded credit programs Proven ability to execute—not just strategize Experience working in fast-paced, high-growth environments with cross-functional stakeholders Strong communication skills with the ability to simplify complex concepts into clear messaging Highly organized, detail-oriented, and accountable