Responsibilities

• Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels.
• Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics.
• Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns.
• Oversee IMX budgets, campaign performance metrics, and ROI tracking.
• Mentor and develop a high-performing IMX team, fostering creativity, accountability, and operational excellence.
• Ensure all marketing activities support category expansion and business growth goals.

Requirements

• 10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment.
• Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer.
• Experience managing agency partners and cross-functional internal teams.
• Strong project management skills and ability to oversee complex campaigns from strategy to execution.
• Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy.
• Exceptional communication, presentation, and leadership skills.
• Comfortable in fast-paced, trend-driven environments, balancing creativity with operational discipline.
• Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred
• Strong e-commerce and omni-channel experience, including DTC and retail media preferred
• Strong Partnerships and PR experience preferred

Preferred

• Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred
• Strong Partnerships and PR experience preferred
• Strong e-commerce and omni-channel experience, including DTC and retail media preferred