Responsibilities

• Develop, implement, and lead near and long-term Integrated Marketing strategy that differentiates Safelite, protects our market leadership position, drives opportunity volume, and builds strong brand health
• Responsibly manage complex and dynamic, cross-functional projects in need of internal or external amplification. Inclusive of scoping, feasibility assessment, and project planning across priority initiative with a cross-functional team of stakeholders. Responsible for communicating business goals, marketing objectives, KPIs, and influencing departmental strategic plans
• Drive creative campaign development, leading strategic creative briefings with the Brand Activation team and external agencies. Responsible for cultivating strong, collaborative, vendor relationships that elicit the best results, drive efficiency, and demonstrate creative execution excellence
• Partner with the Media and Performance Marketing teams to ensure objectives and tactics are aligned to support driving consumers through the funnel
• Oversee brand sponsorships and ensures the content and relationships deliver the intended business outcomes
• Proactively look for expansion & optimization opportunities on a regular basis and stay current on the marketing landscape, making innovation recommendations to test and learn

Requirements

• Bachelor's Degree preferably in marketing, communications or business or related experience
• 7-9 years years experience
• Willing and able to work onsite 4 days/week in Columbus, OH
• Self-motivated individual who thrives on finding ways to constantly improve programs by looking for new ways to enhance performance
• Strong analytical skills with the ability to drive meaningful action from large data sets
• Exceptional quantitative skills and aptitude including MS office proficiency. Advanced Excel skills a plus
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Strategic thinking, excellent attention to detail, organizational skills and the ability to juggle multi-task and prioritize responsibilities
• Knowledge and understanding of Google ads, Bing AdCenter, Google Marketing Platform, Google Analytics, Advertising analytics/attribution, Affiliate networks
• Project Management tools (e.g. SmartSheets)