Responsibilities

• Campaign Strategy & Leadership - Developing comprehensive integrated campaign strategies that align with client goals and brand identity
• Overseeing all campaign plans from conception through execution, including media, social, and promotional components
• Serving as the senior strategic lead in internal brainstorms and client meetings
• Advocating decisively for campaign strategy and goals and holding the line on recommendations
• Translating complex goals into clear roadmaps, timelines, and KPIs
• Working with the Account Manager to ensure all aspects of the campaign are on-brand and on budget
• Media Planning & Buying Oversight - Leading and managing the media planning and buying to deliver cohesive cross-platform media plans
• Ensuring smart budget allocation across channels, including digital, OOH, print, broadcast, streaming, and emerging platforms
• Reviewing and refining media plans for accuracy, effectiveness, and innovation
• Evaluating campaign performance data and recommending optimizations
• Social Media & Partnerships - Working with the directors of the Social Media and Partnerships departments to ensure briefs are clear for campaign moments
• Overseeing social media strategy, content planning, and community engagement to ensure alignment with campaign goals
• Guiding partnerships, influencer programs, experiential activations, and promotional initiatives to ensure alignment with campaign goals
• Ensuring integrated messaging across all channels and touch points
• Client Management - Acting as a senior point-of-contact for key clients, building trust through strong communication and strategic counsel
• Representing the sales and strategy POV to key clients with confidence, setting clear expectations, and guiding clients through complex decisions
• Presenting plans, insights, performance reporting, and optimization recommendations
• Managing expectations and ensuring agency excellence across deliverables
• Team Leadership & Cross-Department Collaboration - Leading and mentoring marketing staff
• Facilitating collaboration between strategic and creative departments

Requirements

• 3+ years experience in media planning, digital marketing, or related disciplines at a theatrical advertising agency
• Proven ability to oversee multi-channel integrated campaigns with many moving parts
• Exceptional attention to detail and accuracy with numbers
• Strong Google Spreadsheets & Excel skills
• Strong leadership skills and experience managing cross-functional teams
• Excellent client-facing communication, presentation, and relationship building skills
• Deep understanding of digital platforms, analytics tools, and performance insights
• Ability to juggle multiple campaigns, personalities, and deadlines with grace and clarity
• A strategic thinker with a creative approach to problem solving
• Ability to maintain clear, structured thinking and communications during high-pressure situations

Benefits

• Access to Medical, Dental, Vision Insurance after 60 days full-time
• 401(k) Profit Sharing + Defined-Benefit Pension Plans
• Access to Commuter Benefits plan
• Peloton App membership
• Vacation, Sick/Personal, Remote Days
• Summer Fridays (Office closes at 3pm from July 4 through Labor Day)
• Optional Remote Fridays
• Office is closed from Christmas Eve through New Years Day
• Agency Holidays Off