Responsibilities

• Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
• Define what success looks like: business objectives, KPIs, and priorities for the period
• Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
• Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation
• Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
• Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work
• Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy
• Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation
• Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
• Activate proprietary research and owned frameworks as full integrated campaign platforms

Requirements

• 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
• Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
• Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
• Comfortable with strategic budget allocation decisions and ROI management
• Built or formalized marketing processes and integrated campaign motions in fast-moving environments
• Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
• Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
• Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
• Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
• Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings

Benefits

• Moloco Thrive: Benefits and Well-Being: We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.