Horizon Organic Dairy, LL

Director - Integrated Marketing

Broomfield, CO (Hybrid)

$130K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing leadership and cross‑functional execution for a consumer brands leader, shaping strategy, agency partnerships, and media to grow share and ROI.

  • Must-have: 7+ years in CPG/agency with proven integrated marketing and leadership experience.
  • Standout: ownership of influencer/creator programs, PR, and always‑on paid search with cross‑agency coordination.

Job Description

Responsibilities

  • Lead the development and execution of marketing initiatives that build brand equity, increase household penetration, drive segment growth, and improve profitability.
  • Partner with cross‑functional teams to execute integrated marketing plans, including (but not limited to) consumer communications, social and digital marketing, shopper marketing, media placements, and performance measurement.
  • Manage relationships with agencies of record for brand advertising and PR, partnering to optimize media planning processes, deliver new user goals, and drive ongoing creative and media optimization.
  • Spearhead the annual planning process for key marketing priorities, including leading cross‑agency kickoffs, managing timelines, facilitating collaborative brief‑writing workshops, supporting investment allocation decisions, and driving internal alignment.
  • Coach and develop the team’s social and digital capabilities, including leadership of influencer, creator, and search programs.
  • Oversee the PR agency relationship, ensuring execution of campaign‑specific and always‑on PR plans that drive brand consideration and relevance.
  • Lead influencer and creator strategy, planning, and execution, ensuring strong integration and collaboration across agencies and internal teams, with coordinated media support and owned‑channel amplification.
  • Own always‑on paid search strategies, supporting ongoing analysis and optimization to ensure KPI delivery.
  • Analyze performance drivers and identify opportunities to improve effectiveness, efficiency, and marketing ROI (mROI) across channels.
  • Manage Consumer Connections (call support center), partnering closely with QFS and Legal on escalations and crisis management, while leading ongoing reporting and message optimization.

Requirements

  • Bachelor’s degree or equivalent experience required; MBA preferred.
  • Minimum of 7 years of progressive experience in CPG, agency, or strategic media/advertising roles, with increasing responsibility and a proven track record of success.
  • Demonstrated success in integrated marketing, performance management, people leadership, media planning, data analysis and insight generation, investment management, and project management.
  • Strong communication skills with the ability to inform and influence diverse audiences, including executives, external partners, brokers, and customers.
  • Exhibits a growth mindset, optimism, initiative, agility, flexibility, strategic thinking, drive, and a passion for mission‑centric brands.
  • Embodies Horizon values: Team First, Act as Owner, Strive for Excellence, Open Dialogue, and Equip & Empower

Preferred

  • Preferred (but not required) experience in food and beverage CPG, natural or mission‑led brands, B‑Corp environments, and/or board‑led or private equity‑backed organizations.