Responsibilities

• Lead the planning and orchestration of integrated brand and performance campaigns and projects, ensuring alignment with business priorities, audience insight, and brand positioning.
• Own end-to-end integration across paid, owned, and earned channels, ensuring consistency of message while adapting execution to channel and funnel best practices.
• Translate business objectives into clear, inspiring briefs and strategic direction that resonate with creative, media, and channel teams.
• Act as the bridge between creative and commercial/product teams - ensuring campaigns and projects are both creatively strong and grounded in business impact.
• Collaborate closely with Creative Studio and agency partners to shape high-quality output, providing direction and feedback while respecting executional ownership.
• Champion strong creative standards and ensure all campaign and project output reflects the ambition and quality of the brand.
• Partner across Brand, Media, CRM, Product, Performance, and Creative Operations to align on plans, priorities, and execution across campaigns and projects of varying scale.
• Build trusted relationships across teams, navigating different perspectives and knowing when to push, when to align, and how to land the best outcome.
• Influence stakeholders at all levels through clear communication, sound judgment, and an ability to read situations and adapt approaches accordingly.
• Work closely with Creative Operations to ensure timelines, workflows, and outputs support successful delivery, treating them as a core partner across all campaigns and projects.