Director, Integrated Marketing (Fanatics Casino)

New York, USA (On-site)

$185K/yr – $225K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive integrated Casino campaigns by aligning brand and performance work across cross-functional teams to balance creative ambition with business impact.

  • Own end-to-end integration across paid, owned, and earned channels for Casino campaigns.
  • Maintain the Casino calendar and coordinate across launches and seasonal moments.
  • Build trusted cross-team relationships to land the best outcomes.

Job Description

Responsibilities

  • Lead the planning and orchestration of integrated brand and performance campaigns and projects, ensuring alignment with business priorities, audience insight, and brand positioning.
  • Own end-to-end integration across paid, owned, and earned channels, ensuring consistency of message while adapting execution to channel and funnel best practices.
  • Translate business objectives into clear, inspiring briefs and strategic direction that resonate with creative, media, and channel teams.
  • Act as the bridge between creative and commercial/product teams - ensuring campaigns and projects are both creatively strong and grounded in business impact.
  • Collaborate closely with Creative Studio and agency partners to shape high-quality output, providing direction and feedback while respecting executional ownership.
  • Champion strong creative standards and ensure all campaign and project output reflects the ambition and quality of the brand.
  • Partner across Brand, Media, CRM, Product, Performance, and Creative Operations to align on plans, priorities, and execution across campaigns and projects of varying scale.
  • Build trusted relationships across teams, navigating different perspectives and knowing when to push, when to align, and how to land the best outcome.
  • Influence stakeholders at all levels through clear communication, sound judgment, and an ability to read situations and adapt approaches accordingly.
  • Work closely with Creative Operations to ensure timelines, workflows, and outputs support successful delivery, treating them as a core partner across all campaigns and projects.

Benefits

Marketing Team

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