Responsibilities

• Integrated Marketing Strategy & Execution: Develop and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio across multiple bottlers.
• Localization of National Strategies: Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
• Bottler Communication & Alignment: Lead bottler-facing marketing communication by aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
• Bottler & Customer Engagement: Act as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
• Local Marketing Opportunities: Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
• Cross-Functional Collaboration: Partner with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership teams to deliver integrated plans across all consumer touchpoints.
• Budget Management: Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
• Campaign Measurement & Reporting: Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
• Execution Support: Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage industry strongly preferred).
• Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
• Strong experience working with bottlers, distributors, or franchise partners, with a demonstrated ability to influence execution without direct authority.
• Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
• Travel: Willingness to travel up to ~50% to support bottler engagement and in-market execution.

Benefits

• Impactful Leadership: Lead the marketing strategy for some of the most iconic hydration brands in the world, driving meaningful consumer engagement and business growth.
• Collaborative Environment: Work in a highly matrixed, cross-functional team where your ideas and leadership will shape the future of our Advanced Hydration portfolio.
• Professional Growth: Gain exposure to national and local marketing strategies, bottler partnerships, and cross-functional collaboration, positioning you for future leadership opportunities.
• Competitive Benefits: Enjoy a comprehensive benefits package, including health, wellness, and retirement plans, as well as generous vacation and parental leave policies.
• Global Brand Legacy: Be part of a company that has been refreshing the world and making a difference for over 135 years.
• Dynamic Work Culture: Thrive in a fast-paced, innovative environment that values diversity, inclusion, and creativity.
• Travel Opportunities: Experience diverse markets and communities while supporting bottler engagement and in-market execution.