Responsibilities

• Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers
• Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace
• Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses
• Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market expansion for Westrock.
• Translate insights into applied commercial opportunity by presenting clear, compelling product insights and storylines to the Westrock sales team and directly to customers.
• Develop customer-relevant selling stories and insight narratives that connect data to product strategy and customer needs.
• Partner with Sales to support customer presentations, innovation discussions, and opportunity sizing, with a focus on selling new products into customers.
• Influences Westrock Coffee's stock product portfolio and product lifecycles, including product additions, expansions, renovations, alterations, and removals.
• Maintain clear, data-backed business cases for stock portfolio decisions, ensuring products remain competitive, relevant, and aligned with customer demand.
• Work with Sales to demonstrate products' value proposition to customers.

Requirements

• Product marketing / product management background with deep understanding of consumer insights and how to apply them to consumer needs.
• Ability to leverage emerging AI tools enhance work products, knowledge of how to embed AI into all workflows.
• Demonstrated experience translating consumer/category insights into product strategy and sales growth.
• Strong commercial storytelling skills: can present complex insights in simple, persuasive ways to internal and external audiences and experience in customer-facing presentations
• Demonstrated success in leading and participating in collaborative settings across a range of teams and in managing external partners.
• Beverage, coffee, tea, CPG, foodservice, or retail category experience.
• Portfolio strategy / lifecycle management experience (assortment, renovation, rationalization).