Responsibilities

• Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers
• Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace
• Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses
• Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market expansion for Westrock.
• Translate insights into applied commercial opportunity by presenting clear, compelling product insights and storylines to the Westrock sales team and directly to customers.
• Develop customer-relevant selling stories and insight narratives that connect data to product strategy and customer needs.
• Partner with Sales to support customer presentations, innovation discussions, and opportunity sizing, with a focus on selling new products into customers.
• Influences Westrock Coffee's stock product portfolio and product lifecycles, including product additions, expansions, renovations, alterations, and removals.
• Maintain clear, data-backed business cases for stock portfolio decisions, ensuring products remain competitive, relevant, and aligned with customer demand.
• Work with Sales to demonstrate products' value proposition to customers.

Requirements

• Product marketing / product management background with deep understanding of consumer insights and how to apply them to consumer needs. Ability to leverage emerging AI tools enhance work products, knowledge of how to embed AI into all workflows.
• Demonstrated experience translating consumer/category insights into product strategy and sales growth.
• Strong commercial storytelling skills: can present complex insights in simple, persuasive ways to internal and external audiences and experience in customer-facing presentations
• Demonstrated success in leading and participating in collaborative settings across a range of teams and in managing external partners.
• Beverage, coffee, tea, CPG, foodservice, or retail category experience.
• Portfolio strategy / lifecycle management experience (assortment, renovation, rationalization).