Responsibilities

• Drive Innovation insights to deliver actionable consumer insights that inspire and guide the development of new products and experiences.
• Proactively identify and frame key consumer questions and strategies to unlock innovation whitespace and discovery of unmet consumer needs.
• Oversee the development of learning plans and multi-faceted research initiatives to support innovation and pipeline development, ensuring insights are actionable and grounded in robust methodologies.
• Champion a consumer-first mindset, ensuring that innovation strategy and pipeline development are rooted in deep consumer understanding.
• Integrate various sources of insight (custom research, analytics, shopper, cultural, and trend data) to provide a holistic view and create “one version of the truth” for innovation decision-making.
• Partner with Innovation and Brand teams to identify growth platforms and develop products that support brand strategy and long-term profitable growth.
• Foster and participate in ideation/brainstorming sessions, and lead concept/proposition development, product and package testing, and optimization.
• Collaborate with cross functional partners to assess pre-launch performance and provide actionable recommendations to the Innovation team.
• Communicate insights and strategic recommendations clearly and persuasively to executive leadership and cross-functional teams.
• Stay ahead of emerging trends, cultural shifts, and new methodologies to ensure Constellation Brands remains a leader in consumer-driven innovation.

Requirements

• Bachelor’s degree in a relevant field (marketing/business, psychology, sociology).
• 12+ years of consumer insights experience, with significant expertise in innovation insights and pipeline development within the CPG industry.
• Demonstrated passion for understanding the consumer and their motivations, especially as they relate to new product development.
• Proven people leader with experience coaching, mentoring, and developing talent.
• Ability to influence and inspire across all levels of the organization.
• Excellent communication skills: articulate, strong public speaking and writing skills, highly collaborative.
• Demonstrated ability to translate insights into business strategies that drive growth and innovation.
• Strong organizational and project management skills; able to manage multiple priorities and deliver results.
• Experience working with syndicated databases (e.g., Nielsen, IRI) and custom research methodologies.
• Willingness to travel up to 20% as needed.

Preferred

• MBA or advanced degree in a related field.
• Experience in beverage alcohol or closely related CPG categories.
• Experience designing and executing agile and innovative research and testing methodologies.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.