Responsibilities

• Develop compelling, industry-specific value propositions that map customer pain points to TrendAI Vision One platform capabilities.
• Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels.
• Ensure vertical messaging is consistent globally while adaptable to regional nuances.
• Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions.
• Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
• Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
• Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
• Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
• Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs.
• Translate insights into concrete recommendations for sales, marketing, and product teams.
• Identify emerging vertical opportunities and help refine roadmap and GTM focus areas.

Requirements

• Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
• Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
• Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.
• Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments.
• Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences-customers, analysts, executives, partners, and sellers.
• Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
• Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives.
• Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
• Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
• Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance.

Nice To Have

• Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
• Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.

Benefits

• Comprehensive health benefits and paid time off package
• Pre-partum, maternity, parental, medical leave and adoption assistance
• Mental Health Wellness Program & Annual Wellness Incentive
• 401(k) with company match
• Pet Insurance
• Collaborative and innovative culture