Responsibilities

• Lead Partnership Strategy & Portfolio Growth
• Develop Partnership Frameworks, Playbooks & Marketing Systems
• Lead In-Game Activations & Media Promotions
• Build and Scale the Operating Model
• Establish Measurement, Learning & Growth Optimization

Requirements

• 8+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development
• OR equivalent experience.

Preferred

• Experience within gaming, entertainment, media, consumer products, sports, technology, or franchise businesses.
• Experience developing partner-led growth programs that connect brand, product, and consumer engagement objectives.
• Experience building new operating models, planning frameworks, or partnership capabilities.
• 6+ years of people management experience leading and developing teams.
• Experience leading and developing teams.
• Experience leading complex cross-functional initiatives across a matrixed organization.
• Experience developing long-range marketing strategies, campaign frameworks, and go-to-market plans that drive audience engagement and business impact.
• Business planning, strategic thinking, executive communication, and stakeholder management skills.
• Experience developing measurement frameworks, learning agendas, and performance assessment approaches.
• Track record of translating cultural and media moments into measurable business impact.