Director, HPV Global Marketing - HCP Strategy & Activation at Merck | Rahway, NJ | $191K/yr – $300K/yr

Merck

Director, HPV Global Marketing - HCP Strategy & Activation

Rahway, NJ (Hybrid)

$191K/yr – $300K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global HCP strategy and cross-functional alignment for vaccines, shaping audience segmentation, campaign ecosystems, and multi-market execution with a strong emphasis on global alignment and speed.

HCP strategy and activation: owning segmentation, channel mix, and omnichannel campaigns across markets.
Global campaign delivery: guiding evolution with insights and regional execution.
Alliance & cross-functional leadership: coordinating with policy, market access, medical, and outcomes teams to ensure brand consistency and faster rollout.

Job Description

Responsibilities

HCP Strategy: Lead the HCP strategy across priority audiences and channels; translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes.
HCP Activation: Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion, and enabling markets to execute omnichannel activation effectively.
L3 Champion: Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
Master Brand HCP global campaign: Lead campaign evolution and delivery, in partnership with key markets and regions, based on key insights.
Gavi/UNICEF Alliance: Support expansion of HPV vaccination across Gavi-eligible countries prioritizing new NIP introductions and cohort expansions. Partner closely with Global Policy and our company's manufacture department on near-term business planning for Gavi/UNICEF.
Global Headquarter Cross-Functional Team (GHQ CFT): Convene and partner closely with cross-functional team including Policy, Market Access, Medical, Outcomes Research, and Communications to ensure aligned prioritization and consistent brand experience across customers and markets.
Adult & Adolescent Accelerator: Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
Learning & Development: Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution.

Requirements

BA/BS (Required)
MBA/MS (Preferred)
Minimum of 7 years of brand marketing experience.
Minimum of 8 years of progressive experience in vaccines, biopharmaceuticals, undefined
Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
Demonstrated success in global marketing or commercial strategy roles
Strategic, innovative thinker with a learning orientation and desire for excellence
Exceptional communicator with strong verbal, written, and presentation skills
Ability to work in ambiguous situations to overcome challenges.
Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.

Nice_to_have

Global, country, and/or regional marketing experience.
Vaccines commercial experience, with preferred experience in sales & marketing
Track record of successfully competing in diverse markets and developing new markets and/or channels
Knowledge of digital platforms for customer analytics and customer engagement
Experience providing commercial input on activities such as business readiness reviews, market research and agency partner management.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.