Responsibilities

• Own and operate entire demand generation engine, with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
• Plan, execute, and optimize all customer acquisition channels (SEO/GEO, SEM, paid social, AI-driven campaigns, and events) within a disciplined budget
• Lead and scale account-based marketing (ABM) strategy to generate qualified pipeline from key large enterprise and mid-market accounts within lending segments, in close alignment with sales and customer success.
• Drive day-to-day campaign execution and funnel performance from audience to impression to MQL to opportunity to revenue, using tools such as 6sense, Demandbase, Hubspot and Pardot to deploy targeted content, orchestrate multi-channel outreach, and measure engagement across account lists.
• Be accountable for pipeline creation, conversion rates, CAC efficiency, and ROI, with clear reporting communications to sales and executive leadership
• Partner closely with sales to align on ICPs, targeting, messaging, and campaign performance
• Lead event strategy end-to-end, treating events as pipeline engines, from partner management and booth design to budget ownership, pre-event outreach, and coordinated execution with Sales, Customer Success and Product.
• Own the website as a growth asset: testing, optimizing, and improving conversion across the full funnel
• Work closely with content and creative partners to develop assets that actually move pipeline, not just awareness
• Drive marketing influence and pipeline acceleration playbooks for key strategic accounts in core verticals (IMBs, credit unions and banks).

Requirements

• At least 5-7 years of hands-on demand generation / performance marketing experience in B2B SaaS, with meaningful account-based marketing experience
• Proven success driving inbound-led pipeline at scale with tight budgets and clear ROI expectations
• Demonstrated experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
• Strong command of analytics and attribution. You know how to measure what matters and ignore vanity metrics
• Experience with marketing automation and CRMs specifically Salesforce/Pardot
• Comfort experimenting with new acquisition and distribution models (e.g., GEO, AI-assisted content, automation, personalization) and quickly separating signal from noise
• High business IQ: You understand how marketing connects to revenue, sales motion, and company strategy. Ability to leverage AI and automation tools to move faster and operate more efficiently as a small, high-impact team
• A scrappy, owner mindset: comfortable being the person who does the work, not just directs it
• Strong design and messaging taste, even if you’re not a designer by trade
• Excellent cross-functional partner who builds trust quickly with sales, product, and leadership
• Motivation to grow into broader marketing ownership over time as the business scales

Preferred

• At least 5-7 years of hands-on demand generation / performance marketing experience in B2B SaaS, with meaningful account-based marketing experience
• Proven success driving inbound-led pipeline at scale with tight budgets and clear ROI expectations
• Demonstrated experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
• Strong command of analytics and attribution. You know how to measure what matters and ignore vanity metrics
• Experience with marketing automation and CRMs specifically Salesforce/Pardot
• Comfort experimenting with new acquisition and distribution models (e.g., GEO, AI-assisted content, automation, personalization) and quickly separating signal from noise
• High business IQ: You understand how marketing connects to revenue, sales motion, and company strategy. Ability to leverage AI and automation tools to move faster and operate more efficiently as a small, high-impact team
• A scrappy, owner mindset: comfortable being the person who does the work, not just directs it
• Strong design and messaging taste, even if you’re not a designer by trade
• Excellent cross-functional partner who builds trust quickly with sales, product, and leadership
• Motivation to grow into broader marketing ownership over time as the business scales

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance