Director, HCP Marketing - Listerine

Summit, NJ (Hybrid)

$191K/yr – $269K/yrDirector/Executive12+ years exp

Posted 4 months ago

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Job Summary

Drive global HCP marketing for Listerine with cross-portfolio impact and a focus on science-led engagement.

  • Own HCP strategy and omnichannel assets for markets and brands.
  • Must-have: 12+ years leading HCP or life-science marketing programs.
  • Standout: Builds scientific pipelines, advisory boards, and global/regional congress plans.

Job Description

Responsibilities

  • Develop HCP strategy by target audience (Dental Professionals) and by brand (Listerine): role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use
  • Develop omnichannel communications toolkit of assets to be deployed by markets
  • Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies
  • Build Scientific pipeline (in partnership with medical affairs): map plans for research, advisory boards, science that sells, publications, continuous medical education
  • Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)
  • Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement)
  • Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation
  • Own and develop content strategy, toolkit and messaging map: provided to markets per brand, segment and key initiative
  • Represents Kenvue at relevant external industry forums, and stay up-to-date on category trends and emerging technologies

Requirements

  • A minimum of a Bachelor\'s degree, preferably in life sciences
  • A minimum of 12 years of progressive leadership experience, with a strong track record of business results and organizational leadership in HCP or life science related area
  • Proven track record of developing and executing successful marketing strategies and programs
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
  • Ability to think strategically and creatively, and to develop innovative solutions to complex problems
  • Strong analytical skills, with the ability to interpret and use data to drive decision-making
  • Life science degree and/or HCP or RX marketing background (able to interact with R&D and understand HCP’s needs)
  • Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
  • Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
  • Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies
  • Demonstrated ability to develop and deliver innovative business cases and models
  • Strong understanding of omnichannel marketing, including the application of data, tools and creative to drive action
  • Excellent communication and collaboration skills to work with brand teams and agency ecosystem.

Preferred

  • Category expertise in Oral Care and experience working across markets/regions
  • Experience leading HCP Marketing
  • Experience working with Legal, Regulatory, Compliance and global partners
  • Experience in market research and analysis, including voice of the customer
  • Passion for healthcare and a commitment to improving patient outcomes
  • Experience in Agile methodologies

Benefits

  • Competitive Benefit Package*
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Kenvuer Impact Networks

Compensation

  • Annual base salary for new hires in this position ranges:
  • $190,825.00 - $269,400.00
  • This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
Kenvue logo

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023
Summit, New Jersey, USA
19K employees (1,980 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
221.6K
Traffic Source Mix
Search
46.1%
Direct
39.6%
Referral
10.4%
Social
2.6%
Paid
1%

Headcount Trend

Current headcount: ~19K

Marketing Team

Marketing Team Size
1,725 (9% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$3.6B
Last Raise
$3.6B
Post IPO Equity, 11 months ago

Funding History

  • Apr 2025
    Post IPO Equity
  • Oct 2024
    Post IPO Equity
  • May 2024
    Post IPO Secondary • $3.6B

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