Responsibilities

• Drives HCP strategy and leads HCP execution in the US; aligned with short- and long-term HCP portfolio strategy and team
• Lead adaptation of Global assets or de-novo workstreams to meet US HCP customer needs; examples include:
• Leading development of new campaign and core messaging to be utilized in HCP promotion
• Make recommendations for PS POA and co-lead development of PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team collaborating closely with sales/sales leadership to ensure seamless execution
• Demonstrated ability to partner with PRC for optimal promotional approach, experience with OPDP review & process is preferable
• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels
• Responsible for contributions towards campaign and tactic Launch Readiness Reviews, timing, coordination, and execution for HCP strategy
• Contributes to greater PrEP portfolio strategic decisions
• Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions
• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources
• Selects appropriate marketing and sales KPIs and drives action toward optimal performance
• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations
• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with marketing trends and makes recommendations to adapt plans based on insights
• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets
• Partnering closely with Sales, Regulatory, Legal, Medical, CL&D, II&D, Global, Nurse Educator, and Managed Markets Team, and broader Marketing Teams to ensure a coordinated and appropriate approach to maximize effectiveness
• Evaluate and evolve current approaches and systems (as needed)
• Design and deliver presentations to a range of internal stakeholders and external audiences
• Experience with data driven sales and marketing systems is preferable
• Ensure compliance with all relevant laws, regulations, and policies

Requirements

• 12+ Years with BS/BA
• OR
• 10+ Years with MS/MA or MBA
• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
• Ability to Travel: up to 25%
• 10+ years of experience.

Preferred

• A Bachelor’s degree in marketing or related fields is preferred
• Advanced experience with product lifecycle management is preferred
• Sales experience is desired and a minimum of 3 years in product marketing or advertising
• Proven ability to work well as part of a team and in leading teams
• Strong desire and ability to work in a fast-paced and dynamic environment
• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use.

Benefits

• discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package
• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.