Responsibilities

• Lead the U.S. HCP promotional strategy for Varegacestat, ensuring alignment to overall brand strategy and evolving market dynamics
• Develop and maintain HCP positioning, core narrative, messaging architecture, and claims strategy grounded in customer insights and clinical evidence
• Translate market research, competitive intelligence, and field feedback into clear, actionable strategic briefs that guide creative development and promotional execution
• Define success metrics for HCP promotion (e.g., message pull-through, call effectiveness, material utilization) and drive continuous improvement based on performance insights
• Lead development of the unbranded DSE plan to build pre-launch market readiness
• Lead development of personal promotion assets and field resources to enable high-impact engagements
• Drive end-to-end execution from concept through approval, production, and deployment—ensuring high quality, on-time delivery, and practical usability in the field
• Partner with MLR/PRC to ensure materials are compliant, accurate, balanced, and consistent with FDA regulations, OPDP expectations, and Immunome standards
• Lead the field advisory committee and translate learnings into improvements across messaging, materials, and execution
• Partner with Sales and Sales Training to build launch and ongoing training that reinforces the brand story, clinical narrative, and compliant message delivery

Requirements

• Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
• A minimum of 10 years of experience in pharmaceutical, biotech, or healthcare marketing, with a strong focus on HCP marketing
• Oncology launch experience required
• Oncology sales experience preferred
• Proven track record translating clinical data into compelling, compliant promotional narratives, messaging frameworks, and creative direction
• Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations
• Demonstrated ability to thrive in a fast-paced biotech environment
• Ability to travel ≥30%, including occasional weekends
• Deep knowledge of U.S. HCP promotion and field sales dynamics, including the realities of call execution and the drivers of field adoption
• Ability to build clear, differentiated messaging and equip the field with tools that are clinically credible, customer-relevant, and compliant

Preferred

• Advanced degree (e.g., PharmD, MBA) preferred
• Prior experience leading field/in-field marketing teams
• Experience in biotech startup or entrepreneurial environment