Responsibilities

• Brand Strategy
• Develop and operate annual tactical plan and operational budget for US market
• Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
• Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation , into one unified strategy
• Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
• Manage field training and communications in connection with cholestatic genetic testing
• Commercial Accountability
• Deliver revenue , and profitability targets for the brand
• Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
• Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results

Requirements

• At least 12 years of Biopharma commercial experience
• minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
• Bachelor’s degree (BA/BS) required
• Fluent in English.

Preferred

• Sales or field-based experience strongly preferred