Define and lead the global strategy for guest engagement, activation, and reactivation across all stages of the sales experience

• Define a clear and elevated vision for how we engage with guests through personalized, relevant, and timely communication
• Develop both short- and long-term strategies that enhance the guest experience while driving conversion, retention, and lifetime value
• Own the sales guest engagement framework, including prioritization logic, engagement sequencing, response timing, and outreach intensity
• Drive improvement of inbound lead conversion through structured, insight-led engagement
• Define engagement approaches across different lead and guest segments, balancing personalization, timing, and commercial opportunity
• Build a sophisticated understanding of guest decision-making cycles and identify the moments that matter most in a guest’s journey
• Leverage behavioral insights, engagement patterns, prior voyage history, and time-to-sail indicators to guide outreach timing
• Ensure outreach strategies are not only personalized, but aligned with guest intent and readiness
• Define speed-to-lead expectations and engagement timing rules based on guest intent, value, and behavioral signals