Responsibilities

• Lead the design and execution of integrated go-to-market (GTM) strategies
• Identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives.
• Define ideal customer profiles (ICP) and priority verticals
• Serve as the commercial bridge between Product, Marketing, and Engineering to ensure strategy alignment from concept through in-market delivery.
• Own the annual GTM planning process linking revenue, margin, and mix targets to tactical channel, pricing, and product plans.
• Embed GTM strategy into the NPD process, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through lifecycle management.
• Use market insights and channel feedback to refine product value propositions and accelerate adoption with key partners.
• Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide decision-making.