Own the growth engine for a multi-site healthcare organization, coordinating admissions growth, market expansion, and referral development across Home Health, Hospice, PDN, PAS, and Assisted Living, while aligning marketing, outreach, and admissions to lift census and revenue.

• Growth ownership: set annual/quarterly plans, KPIs, and scorecards to drive census and revenue.
• Channel acceleration: lead digital marketing, SEO, local search, paid media, social, and content to generate qualified inquiries and improve conversion.
• Partnerships and operations: manage physician/referral partner engagement, community outreach, admissions collaboration, and multi-site branding consistency.
• Strategic market expansion: identify new opportunities and expansion initiatives across service lines.
• Referral development: create referral growth plans for each service line and optimize sources.
• Community presence: oversee outreach programs and networking to build local awareness and referrals.
• Admissions collaboration: work with admissions teams to streamline intake and improve inquiry-to-admission conversion.
• Brand consistency: ensure consistent branding across locations and service lines.
• Lead generation: monitor lead generation performance and optimize campaigns across channels.
• Team enablement: recruit and coach Community Liaisons, BDRs, Marketing Specialists, and Admissions Coordinators.