Director, Growth and Performance Marketing, MyRecipes at People Inc. | New York, USA | $145K/yr – $175K/yr

People Inc.

Director, Growth and Performance Marketing, MyRecipes

New York, USA (Hybrid)

$145K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Own paid media execution and growth initiatives to optimize CAC and drive user acquisition for a high-growth digital publisher.

Own day-to-day paid channels, media spend, and bidding strategies to optimize CAC.
Must-have: 8+ years in digital marketing with startups or digital products.
Standout: Experience with AI-driven marketing tools and a data-driven growth mindset.

Job Description

Responsibilities

25%: Performance Marketing: own day-to-day execution of paid channels, media spend, and bidding strategies to optimize Cost Per Acquisition (CAC)
25%: Growth Strategy: develop and execute full-funnel marketing strategies to improve user acquisition and retention.
20%: Data & Analytics: track key growth metrics (ROI, LTV: CAC) and manage a "single source of truth" for performance reporting.
10%: Experimentation: run A/B testing on creative, audience targeting, and landing pages to boost conversions.
10%: Partnerships: build a formidable pipeline and help execute distribution partnerships for web, app, and paid membership offerings.
10%: Cross-Functional Collaboration: work closely with product, sales, and engineering teams to align marketing efforts with overall business objectives.

Requirements

Bachelors degree or equivalent work experience
8+ years of experience, preferably with a background in startups, digital products, or the food media space.
Digital Marketing Expertise: deep knowledge and experience of partnership growth, SEM, paid social, GEO/SEO, affiliate marketing, and website/app optimization.
Data-Driven: expertise and experience in performance analysis and rapid strategic pivots based on data insights.
Media Campaigns & Spend: demonstrated experience with cost-effective media campaign execution with ROI.
AI & Innovation Focus: hands-on experience with AI-driven marketing tools, automation, and advanced analytics.
Be Customer Obsessed: solve problems with a user-first mindset, empathy, and creativity.
Move Fast, Learn Fast: relentlessly experiment, take action, and grow every day.
Own Your Impact: think big, focus on what matters, and make decisions you can stand behind.
Results Orientation: track record of hitting aggressive growth targets.

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA

1.8K employees (753 in marketing)

www.people.inc