Director, Growth & New Initiatives (Remote)

Boston, MA (Hybrid)

$206K/yr – $299K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive growth and GTM for Meal Programs by aligning product, sales, and operations to scale revenue and explore new growth vectors.

  • Must-have: 10+ years in high-growth B2B2C or marketplace roles
  • Standout: Strong P&L literacy and unit economics optimization
  • Standout: Cross-functional leadership across Product, Eng, Design, and Ops

Job Description

Responsibilities

  • Oversees the commercial performance of Meal Programs and the operating model to scale it (sales motion, onboarding, utilization, reliability SLAs, and unit economics)
  • Orchestrates embedded Product/Engineering/Design capacity within the Native Apps and platform teams
  • Owns the go-to-market strategy and positioning for Meal Programs (employer-subsidized and employee-funded), including value prop, targeting, pricing/packaging, competitive differentiation, market expansion roadmap, and implementation model, in partnership with Marketing and Sales
  • Collaborates with Operations, Implementation, and Enterprise Support to ensure optimal supplier growth and customer outcomes
  • Runs an experiment portfolio (across activation, utilization, subsidies, communications) and collaborates with key customers and partners to determine product/GTM priorities
  • In addition to Meal Programs, drives identification and execution of new growth vectors in collaboration with the Brand and Customer Research, Partnerships and Demand Sales teams
  • Owns evaluation and piloting of new categories and alternative service models, including a meal card option for Meal Programs, food trucks, full service catering, etc

Marketing Team

Marketing Roles Posted (Last 30 Days)
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