Responsibilities

• Pipeline Strategy & Execution
• Own Middesk’s pipeline generation strategy across inbound, outbound, campaigns, events, paid, SEO/AEO, lifecycle, and account-based marketing
• Build a clear operating model for how marketing creates, measures, and scales pipeline
• Identify where we should double down, where we should stop investing, and where we should experiment
• Partner closely with Sales and SDR leadership to align marketing programs to revenue goals
• The Growth Engine
• Build the systems needed to run marketing like an engine, not a collection of one-off activities
• Create visibility into campaign performance, channel ROI, funnel conversion, and pipeline impact
• Establish repeatable testing, learning, and iteration loops
• Ensure the team can make decisions quickly based on reliable data, not manual reporting or anecdotal readouts
• Fuel, Distribution & Campaign Orchestration
• Turn content, data, insights, events, product launches, and customer stories into focused GTM campaigns
• Orchestrate cross-functional campaigns across creative, content, growth, sales, SDR, and product marketing
• Help Middesk move away from “random acts of marketing” toward integrated, strategic programs
• Build campaigns that are both highly relevant to our market and creative enough to break through
• Team Leadership
• Lead a small but growing growth/demand generation team
• Stay close to the work while creating leverage through clear priorities, systems, and operating rhythms
• Coach ICs while maintaining high standards for execution, experimentation, and business impact
• Help define the future growth org structure as Middesk scales

Requirements

• 7+ years of experience across growth marketing, demand generation, revenue marketing, GTM strategy, or related functions
• Experience owning pipeline creation in a B2B SaaS, fintech, infrastructure, or complex technical product environment
• Strong systems thinker who can diagnose problems, build operating models, and create scalable processes
• Deep understanding of how inbound and outbound motions work together
• Strong analytical orientation and comfort with funnel metrics, campaign performance, attribution, and ROI
• Hands-on operator who is comfortable getting into the details, not just managing through layers
• Creative marketing instincts and strong taste for what breaks through in modern B2B marketing
• Ability to work cross-functionally with Sales, Product, Product Marketing, Data, and Leadership
• Comfortable operating in ambiguity and building from an early-stage foundation