Responsibilities

• Demand Governance and Alignment
• Establish demand governance practices that determine when to scale, moderate, suppress, reallocate, or pause spend based on economic outcomes rather than lead volume alone.
• Partner with Revenue Management and Operations to ensure demand generation strategies account for pricing power, scarcity, renewal risk, availability, seasonality, unit mix, and leasing capacity.
• Own demand generation budget decisions (2.5M) based on marginal return, revenue yield, pricing power, portfolio priorities, and unit-level availability.
• Ensure demand generation is synchronized with revenue management strategy to maximize portfolio yield and protect effective rent.
• Full-Funnel Performance Diagnosis
• Own full-funnel performance insight from lead to contact, contact to tour, tour to application, and tour/application to lease.
• Diagnose where and why prospects fall out of the funnel, distinguishing demand issues from pricing, operational, leasing execution, availability, or follow-up constraints.
• Translate funnel insights into actionable recommendations for channel mix, spend levels, targeting, suppression, pricing escalation, operational follow-up, or leasing process improvement.
• Translate funnel insights into actionable recommendations for SEO improvements.

Requirements

• Strong commercial orientation with the ability to connect marketing activity to pricing power, revenue yield, unit availability, funnel velocity, and marginal return.
• Experience managing significant paid media or demand generation budgets with accountability for both efficiency and revenue outcomes.
• Experience diagnosing full-funnel performance issues and distinguishing demand generation opportunities from sales, pricing, operational, or availability constraints.
• Ability to define and measure lead quality in terms of revenue, price realization, velocity, unit mix, and customer acquisition value.
• Familiarity with AI tools, automation platforms, predictive analytics, prompt systems, and marketing workflows.
• Ability to partner cross-functionally with Sales, Operations, Revenue Management, Finance, Data, and Technology teams.
• 7+ years of experience in demand generation, growth marketing, digital marketing, or a related field.
• Demonstrated leadership experience managing teams, budgets, and cross-functional initiatives.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).