Responsibilities

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what’s working.
• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
• Translate performance insights into actionable briefs for internal and external partners.

Requirements

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
• Expertise in campaign management across Meta, Google, YouTube, and TikTok
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
• Data-driven mindset with experience using reporting tools and performance dashboards
• Ability to collaborate cross-functionally and turn insights into action quickly

Preferred

• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
• Familiarity with GA4 and event-based tracking frameworks
• Experience working in hybrid or remote environments with cross-functional teams

Benefits

• Unlimited PTO and sick time
• Company medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)
• $75/month Work From Home Stipend
• $75/month Learning & Development Stipend
• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match