Director, Growth Marketing at True Classic | Los Angeles, CA

True Classic

Director, Growth Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Data-driven growth marketing leader with a focus on paid media, affiliates, and owned channels. Responsible for planning, optimizing, and reporting across Meta, Google, YouTube, TikTok, and affiliate networks, while collaborating cross-functionally. Brings a strong emphasis on attribution, full-funnel strategy, and scalable systems to drive CAC, ROAS, and LTV improvements.

Job Description

Responsibilities

Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
Conduct ongoing creative and audience testing across funnel stages.
Leverage analytics to inform optimizations and scale what’s working.
Affiliate & Partnerships: Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
Collaborate with agencies, influencers, and publishers to generate conversions.
Evaluate and optimize commission structures to improve return on spend.
Owned Media Optimization: Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
Translate performance insights into actionable briefs for internal and external partners.

Requirements

5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
Expertise in campaign management across Meta, Google, YouTube, and TikTok
Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
Data-driven mindset with experience using reporting tools and performance dashboards
Ability to collaborate cross-functionally and turn insights into action quickly

Preferred

Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
Familiarity with GA4 and event-based tracking frameworks
Experience working in hybrid or remote environments with cross-functional teams

Benefits

Unlimited PTO and sick time
Health & Wellness
Company medical, dental, and vision insurance
$75/month Wellness Stipend
Free Employee Assistance Program (EAP)
$75/month Personal Workspace Stipend
$75/month Learning & Development Stipend
$1,000/year True Classic merchandise allowance
401(k) plan with 3% company match

True Classic

We are the modern classic, bringing the perfect fit and feel to timeless styles made accessible to the everyday man. Our philosophy has always been simple – we started out by just listening to what guys wanted and needed in a t-shirt. Our collection of everyday essentials is crafted with that same ethos and our customers in the driver’s seat. From ultra-comfortable denim (yes, we said comfortable and denim in the same sentence) to that first perfect fitting t-shirt that put us on the map, we design into premium quality fabrics made to last. But it’s about more than just the guys who wear our clothes – we donate thousands of shirts monthly to local communities in need and partner with the Tiny House Project to help solve rising homelessness within the Veteran community. In our journey to help our community look good and feel good, we want to do some good along the way.Sound like your kind of thing? Check out our open positions and join the crew: https://job-boards.greenhouse.io/trueclassicteesllc

Founded in 2019

Los Angeles, California, USA

150 employees (23 in marketing)

trueclassic.com