Director of Growth Marketing at Tithe.ly | Nashville, TN | $170K/yr – $200K/yr

Tithe.ly

Director of Growth Marketing

Nashville, TN (Remote)

$170K/yr – $200K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the growth engine for a B2B marketing function with end-to-end ownership of strategy, demand generation and events that tie directly to pipeline and revenue.

Growth Strategy and Execution: Own goals, channel mix, budget, and measurement across demand gen.
Full-Funnel Programs: Lead paid media, events, content, and digital with Sales/RevOps alignment.
Measurement and Optimization: Drive funnel analytics, attribution, and testing to improve CAC and ROAS.

Job Description

Responsibilities\n

Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
Foster a culture of testing, learning, and continuous improvement across campaigns
Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
Lead, coach, and develop a team across paid media, email, events, and digital marketing
Create a high-accountability, high-support environment with clear expectations and strong execution
Oversee content strategy, website performance, SEO, and emerging AI search visibility
Hire and onboard new team members as the function grows
Own the event marketing strategy for webinars, conferences, summits, and field events
Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns

\nRequirements\n

7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results
3–5 years leading marketing teams, including hiring, coaching, and setting priorities
Proven success executing integrated campaigns across email, events, paid media, and digital channels
Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting
Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta
Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact
Strong cross-functional communication and stakeholder management skills
Office Requirements: We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.
A stable work environment with designated workspace and access to high-speed internet.
Office requirement notes: US-based and legally able to work full time in the US. Sponsorships are not available at this time.

\nPreferred\n

Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting
Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals
Experience with account-based marketing (ABM) strategies and supporting platforms
Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations
Experience in high-growth or category-defining SaaS environments
Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution

\nBenefits\n

Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.

Tithe.ly

4.0 Glassdoor

Tithe.ly is an all-in-one digital platform built to help churches grow, give, and engage. Serving 50,000+ churches globally, we offer powerful tools for online giving, church management, custom apps, websites, messaging, and worship planning—all in one place.Our mission is to equip the local church with the tech it needs to thrive in today’s world. Learn more at get.tithe.ly.Founded by pastors and built by technologists, Tithe.ly understands the unique challenges churches face. We’re here to help you focus on what matters most: ministry.

Founded in 2015

Nashville, Tennessee, USA

140 employees (10 in marketing)

get.tithe.ly

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