Responsibilities

• Connected Ecosystem Architecture: Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer.
• Quarterly Growth Plans: Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals.
• Audience Prioritization: Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies.
• Integrated Campaigns: Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey.
• End-to-End Funnel Performance: Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates.
• Channel Mix & Budget Allocation: Strategically allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency.
• Team Leadership: Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals.
• Marketing-Growth Alignment: Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.

Requirements

• Experience: 7+ years of growth/demand generation marketing experience, with at least 3+ years in a leadership role managing multi-disciplinary teams (Edtech or B2B experience preferred).
• Funnel Mastery: Deep expertise in building and optimizing full-funnel marketing engines. You know how to scale paid channels, optimize email lifecycles, and leverage events for pipeline.
• Data-Driven Mindset: Strong analytical skills. You live in dashboards, love attribution modeling, and make budget decisions based on hard data, not gut feelings.
• Collaboration Skills: A proven track record of partnering successfully with Sales and Product Marketing teams to achieve shared revenue goals.
• Agility: A builder's mentality. You are comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation.

Benefits

• Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.