Responsibilities

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact.
• Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs aligned to revenue targets.
• Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.
• Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
• Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
• 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns.
• Hands on experience with Google Ads, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO with a focus on DTC e-commerce
• Experience managing lifecycle programs.
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability.
• Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
• Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
• A collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
• Exceptional, people first leader, able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.
• Experience effectively leading cross-functional teams and creating alignment for revenue impact.

Preferred

• MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.

Benefits

• medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance
• up to ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually
• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts