Responsibilities

• Define and Lead Strategy: Author the Americas performance marketing strategy, owning the lower-funnel channel mix, budget architecture, and acquisition targets. as a direct input to company growth planning.
• Build the Measurement Foundation: Establish the frameworks, tooling, and organizational fluency needed to operate at the frontier of attribution, incrementality testing, and media mix modeling.
• Drive Executional Excellence: Ensure the team executes with rigor across pacing, forecasting, and reallocation — maintaining efficiency guardrails while scaling aggressively.
• Develop Organizational Capability: Lead and grow a team of media buyers and marketing managers, setting the operating rhythms, talent bar, and culture of accountability that make the function world-class.
• Influence Product and Creative Direction: Partner with Product and Creative to ensure performance insights shape what gets built and how it gets messaged — pushing for features and creative systems that unlock scale.
• Operate AI-Natively: Champion the use of AI-powered tools and agentic workflows to accelerate creative iteration, audience research, and performance analysis across the growth org.
• Communicate with Executive Impact: Translate performance signals into strategic narratives for senior and executive stakeholders — highlighting risk, opportunity, and the decisions needed to stay ahead.

Requirements

• Experience: 10+ years in performance or growth marketing, with a proven track record of leading high-impact acquisition programs in tech, fintech, or e-commerce.
• Management: 5+ years leading and developing high-performing marketing teams, with a track record of building strong talent pipelines and a culture of accountability.
• Strategic Ownership: Demonstrated ability to define the strategic direction for a significant marketing function that influences company-level growth targets and competitive positioning.
• Budget Mastery: Proven expertise managing large-scale, multi-million dollar media budgets with full accountability for efficiency and outcome.
• Complexity and Ambiguity: Expert ability to bring structure and clarity to undefined problem spaces — whether that's a new channel, a broken measurement model, or an evolving competitive landscape.
• Autonomy: Proven ability to organize, prioritize, and execute multi-quarter plans independently with minimal executive oversight.
• Influence: Advanced expertise in driving cross-functional alignment and marketing strategy without direct authority.
• Technical Literacy: Fluency in leveraging data-driven insights, modern measurement frameworks, and AI tools to inform strategy and measure impact at scale.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education
• Our Connected Work Culture: Driving Innovation, Together
• For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs.
• Managers also have the flexibility to set higher expectations based on their team's specific needs.
• These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.