Responsibilities

• Lead end-to-end campaign orchestration by managing timelines, aligning cross-functional teams, setting priorities, and overseeing paid media execution to ensure timely and impactful delivery
• Own and optimize the full customer journey by designing integrated marketing funnels, aligning cross-channel touchpoints, and driving improvements in conversion, retention, and lifetime value
• Ensure reliable marketing measurement by managing tracking and attribution, partnering with IT to validate systems, and proactively identifying and resolving data gaps and execution constraints
• Drive performance improvements by analyzing funnel metrics, identifying optimization opportunities, and delivering insights that enhance CAC, conversion rates, ROI, and downstream engagement and retention
• Lead testing strategy by designing and executing A/B experiments, defining success metrics, collaborating on test variants, and translating results into actionable optimization strategies
• Enable data-driven decision-making by building reporting systems, standardizing metrics, documenting processes, and delivering clear, reliable insights to leadership
• Drive cross-functional alignment by coordinating teams, defining system requirements, guiding growth strategies, and connecting data-driven insights to execution

Requirements

• 5+ years of driving growth in a marketing environment
• Strong project management and organizational skills
• Experience managing marketing campaigns
• Ability to coordinate across multiple stakeholders
• Detail-oriented with a bias toward action
• Proven experience producing results through paid media platforms
• History of growing lines of business through marketing funnels and campaign architecture
• Experience working with creative and technical teams
• Experience with marketing analytics, attribution, and funnel analysis
• Ability to translate data into clear recommendations
• Experience working with cross-functional teams (marketing, product, or IT)
• Familiarity with A/B testing and performance optimization
• Experience with CRM and marketing automation platforms
• Dashboarding and data visualization experience
• Comfort working with large datasets and multiple data sources
• Comfort managing multiple projects simultaneously

Benefits

• Medical, dental, and vision coverage for qualified employees
• Retirement plan, including employer match
• Unlimited PTO for qualified employees