Director, Growth Marketing NA

Miami, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Own regional growth across MQLs, pipeline, and revenue, and lead the regional growth agenda for Simpro.

  • Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.
  • Must-have: Substantial experience owning regional growth outcomes with measurable results.
  • Standout: Executive presence and ability to lead growth pods with managers or senior ICs.

Job Description

Own regional growth across MQLs, pipeline, revenue, and efficiency, and lead the regional growth agenda in leadership forums.

Responsibilities

  • Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.
  • Act as the primary growth marketing leader for the region in leadership forums.
  • Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.
  • Manage and allocate regional growth budgets across paid media, events, and partner marketing.
  • Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.
  • Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.
  • Own regional event calendar and performance outcomes; drive execution excellence across programs.
  • Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.
  • Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.
  • Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.

Requirements

  • Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results
  • Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs
  • Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset
  • Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)
  • Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services
  • Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment
  • Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices
  • People leadership experience managing managers and/or senior ICs; ability to build high-performing teams
  • Executive presence and clear communication; comfortable representing the region in senior forums
  • Degree in Marketing, Business, or related field (or equivalent experience)

Benefits

  • Responsible Time Off
  • Comprehensive medical, dental, vision package with 100% employer paid options
  • Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
  • Wellness Challenge App, Diabetes Prevention App, and Health Hub App
  • 401k/Retirement Plan with 6% employer match
  • Generous Parental Leave Program
  • Paid Volunteer Leave Days
  • Public Holiday Exchange Scheme
  • Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'
  • Talent Referral Program – get rewarded for referring a friend to join our team!
Simpro Software logo

Simpro Software

3.0 Glassdoor

Simpro is the leading AI-first operating platform for residential and commercial trades. Our mission is simple: double contractor profitability. Built for the heroes who keep the world running, Simpro transforms how trades businesses operate—eliminating complexity, unlocking clarity, and turning hard work into lasting success. The platform integrates scheduling, dispatch, compliance, safety, invoicing, and cash flow into one clear path to profitability. Today, more than 250,000 users worldwide rely on Simpro to scale with confidence, supported by offices in the U.S., Australia, and the UK. Simpro is part of Simpro Group, alongside BigChange, AroFlo, and ClockShark.

Founded in 2002
Broomfield, Colorado, USA
613 employees (48 in marketing)
48% recommend to a friend
51% CEO approval

Traffic Signals

Monthly Visitors
103.6K
Monthly Google Ads Budget
$150.5K
Traffic Source Mix
Search
46.5%
Direct
37.9%
Referral
12%
Social
1.9%
Paid
1.7%

Headcount Trend

Current headcount: ~613

Marketing Team

Marketing Team Size
41 (7% of company)
Median Career Experience
15 years
Median Tenure
2.6 years

Funding

Total Funding
$396.7M
Last Raise
$350M
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity • $350M
  • Dec 2019
    Series Unknown • $16.4M
  • Oct 2016
    Series A • $30.2M

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