Responsibilities

• Build and own Maven Consumer's paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
• Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
• Develop and scale an SEO/content strategy that builds durable organic traffic over time
• Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines
• Partner with Product to optimize onboarding, activation, and in-app conversion
• Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
• Build and run an experimentation program and create the infrastructure to learn fast and improve
• Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
• Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
• Partner with Finance on budget planning and channel-level ROI reporting
• Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team

Requirements

• 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business
• Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results
• Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into the data yourself, not just direct others to do it
• Strong creative judgment: you know what good looks like, can brief and evaluate creative, and have moved metrics with it
• Fluent in growth analytics and comfortable building your own analyses — SQL a strong plus, Mixpanel/Amplitude fluency expected

Preferred

• Uses AI as a force multiplier across the growth stack, from creative testing and copy iteration to analytics and campaign optimization — and expects the team to do the same

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting