Responsibilities

• Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct/E-commerce & Hair Color Bar).
• Ownership and accountability of owned and operated channel new customer acquisition targets and budget, managing to a cost of acquisition and LTV, as well as media mix effectiveness
• Strong collaboration, strategic planning and campaign execution in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business
• Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, Audio, Mail, SEO, Referral as well as exploratory and test channels
• Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, Local Marketing and CRM to ensure those channels are delivering to growth objectives.
• Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc
• Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting and modeling)
• Evaluate and manage media budget allocation across different channels, products and campaigns to ensure optimal performance and ROI in partnership with channel leads
• Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts
• Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan
• Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner.
• Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we’re leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing

Requirements

• Bachelor's Degree
• 8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers
• Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets
• Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience a plus: TV, OTT, Direct Mail, OOH & Podcast/Audio
• Experience with non-paid channels like SEO and Referral
• Experience in omni-channel business with direct to consumer, 4-wall (retail and/or service) and wholesale distribution. Amazon experience is a plus.
• Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business
• Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to ‘roll up your sleeves’
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Analytically minded with ability to translate data into actionable insights

Preferred

• Amazon experience is a plus.
• Upper funnel media experience a plus
• Bonus industry experience: Subscription or membership driven business; Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Supply & demand marketplace driven business