Director of Growth and Marketing at HMC Home Care | Honolulu, HI | $75K/yr – $85K/yr

Director of Growth and Marketing

Honolulu, HI (On-site)

$75K/yr – $85K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

The other 99% submit and hope. You're about to do something different.

Own enrollment growth with AI-assisted automation and a channel-first strategy that links strategy to student acquisition.

Growth Strategy: Shape annual enrollment plans and optimize channel mix to drive inquiries and starts.
Marketing & Advertising: Own Google Ads, SEO, website performance, and social/email campaigns.
AI & Automation: Build automations, CRM workflows, and lead nurturing to boost enrollment outcomes.

Growth Strategy: Develop and execute annual enrollment marketing plans
Growth Strategy: Increase qualified inquiries and student starts
Growth Strategy: Improve marketing return on investment
Growth Strategy: Identify new enrollment channels and partnership opportunities
Marketing & Advertising: Manage Google Ads and paid digital campaigns
Marketing & Advertising: Improve SEO and website performance
Marketing & Advertising: Coordinate social media strategy
Marketing & Advertising: Develop email and SMS marketing campaigns
Marketing & Advertising: Oversee creative vendors and agency relationships when appropriate
AI & Automation: Build marketing automations using HighLevel and other AI tools