Director of Growth and Marketing at HMC Home Care | Honolulu, HI | $75K/yr – $85K/yr

Director of Growth and Marketing

Honolulu, HI (On-site)

$75K/yr – $85K/yrDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own enrollment growth with AI-assisted automation and a channel-first strategy that links strategy to student acquisition.

Growth Strategy: Shape annual enrollment plans and optimize channel mix to drive inquiries and starts.
Marketing & Advertising: Own Google Ads, SEO, website performance, and social/email campaigns.
AI & Automation: Build automations, CRM workflows, and lead nurturing to boost enrollment outcomes.

Job Description

Responsibilities

Growth Strategy: Develop and execute annual enrollment marketing plans
Growth Strategy: Increase qualified inquiries and student starts
Growth Strategy: Improve marketing return on investment
Growth Strategy: Identify new enrollment channels and partnership opportunities
Marketing & Advertising: Manage Google Ads and paid digital campaigns
Marketing & Advertising: Improve SEO and website performance
Marketing & Advertising: Coordinate social media strategy
Marketing & Advertising: Develop email and SMS marketing campaigns
Marketing & Advertising: Oversee creative vendors and agency relationships when appropriate
AI & Automation: Build marketing automations using HighLevel and other AI tools

Requirements

Digital marketing
Marketing automation
CRM platforms
HighLevel (preferred)
Google Ads
Google Analytics
SEO
Email marketing
SMS marketing
AI tools including ChatGPT and other automation platforms

Preferred

Experience in higher education or healthcare is helpful but not required
HighLevel (preferred)
Higher education or healthcare experience is helpful but not required

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($80K) is 57% below the median base salary for Growth Marketing Director roles in the United States ($184K).

Growth Marketing Director median pay in the United States

$189K/yr

Most earn $160K to $200K. Based on 26 salaries, including bonus and equity.

See all Growth Marketing Director salaries See more Growth Marketing Director jobs

See all HMC Home Care salaries

Marketing Team

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