Responsibilities

• Growth & Demand Generation - Develop and execute growth marketing strategies that drive qualified pipeline, including digital campaigns, account-based marketing, and demand generation initiatives aligned with sales priorities.
• Go-to-Market Execution - Partner with sales and leadership to support go-to-market strategies across health systems, ensuring alignment between marketing efforts and revenue goals.
• Pipeline Ownership & Performance - Own marketing-driven pipeline targets, track performance, and continuously optimize campaigns to improve conversion and ROI.
• Product Marketing Support - Support positioning, messaging, and launches of new products and features to drive adoption and growth.
• Content & Campaign Strategy - Develop high-impact campaigns and content that resonate with healthcare decision-makers and drive engagement across channels.
• Events Marketing - Own and execute event marketing strategy across key industry conferences, executive events, and field marketing initiatives to drive pipeline, strengthen relationships, and increase brand visibility.
• Public Relations & Communications - Lead PR and communications efforts, including press releases, media engagement, announcements, and thought leadership to elevate hellocare’s brand and market positioning.
• Marketing Operations & Analytics - Implement and manage tools, processes, and reporting to ensure visibility into performance, attribution, and growth metrics.
• Cross-Functional Collaboration - Work closely with sales, product, and leadership to ensure alignment and execution across all growth initiatives.

Requirements

• 8 to 12+ years of experience in growth marketing, demand generation, or related roles
• Proven track record of driving pipeline and revenue growth in healthcare, SaaS, or technology companies
• Strong experience working with enterprise sales teams in complex B2B environments
• Experience with account-based marketing, digital campaigns, and performance marketing
• Analytical mindset with strong ability to measure and optimize performance
• Ability to operate both strategically and hands-on in a fast-paced, high-growth environment
• Strong communication and collaboration skills

Benefits

• Be part of a company leading the transformation of AI-assisted virtual care delivery
• Work directly with the Founder, CEO, CRO, and top health systems across the country
• Opportunity to build and scale a high-impact growth marketing function
• Competitive compensation with performance-based incentives
• Comprehensive benefits and a dynamic, fast-paced environment
• Make a meaningful impact on the future of healthcare delivery